Vesna Hozjan, owner of Ever Present Giving, shares how she uses storytelling to differentiate her business and her products in an online marketplace.
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You’re convinced of the benefits of content marketing and you’re thinking of hiring a content writer for your business. If you can find a great writer who’s also an expert in your field, that’s perfect. But what should you do if you can’t find someone who’s both a great writer and an expert in your field?
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Many potential customers for your modular construction company need to be educated about the benefits of modular construction. Content marketing is a great way to provide the information they need and to market your modular construction company at the same time.
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Entrepreneur, content marketing expert, and Mastermind leader, Valerie McTavish, shares the 6 fundamental elements of great content. If your content lacks any of these, it will likely fall flat. So avoid wasting your time and effort by making sure the content you create — blog posts, videos, podcasts, etc — has each and every one of these ingredients.
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Entrepreneur, Jennifer Grant, learned that her high-energy personality was both an asset and a liability when she started her business. Now, she has that energy under control. And, in this post, she shares the lessons she’s learned and how she’d do things differently if she were to start over.
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Would you like to start your own business, before quitting your job? Ryan Robinson gave his 10 step process for doing this, and I turned his article into an infographic.
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My full review of Simon Sinek’s bestselling book, Start With Why.
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If you’re a new entrepreneur, or thinking of becoming one, you don’t need to learn everything the hard way. Learn from those who have gone before you. Entrepreneur, Crispin Butterfield, shares what she’s learned in 16 years of being a business owner.
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Taking a holiday — or even a break — can be hard for many entrepreneurs and business owners. But we should be like Madonna and celebrate the importance of a holiday. ;) In this post, I ask successful business owners for their thoughts on the the importance of taking holidays.
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The term ‘psychographics’ sounds a bit like mumbo-jumbo. This post explains what they are and how they’re relevant to marketing your business.
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