Vesna Hozjan, owner of Ever Present Giving, shares how she uses storytelling to differentiate her business and her products in an online marketplace.
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Entrepreneur, content marketing expert, and Mastermind leader, Valerie McTavish, shares the 6 fundamental elements of great content. If your content lacks any of these, it will likely fall flat. So avoid wasting your time and effort by making sure the content you create — blog posts, videos, podcasts, etc — has each and every one of these ingredients.
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My full review of Simon Sinek’s bestselling book, Start With Why.
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If you’re a new entrepreneur, or thinking of becoming one, you don’t need to learn everything the hard way. Learn from those who have gone before you. Entrepreneur, Crispin Butterfield, shares what she’s learned in 16 years of being a business owner.
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The term ‘psychographics’ sounds a bit like mumbo-jumbo. This post explains what they are and how they’re relevant to marketing your business.
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