Sick of wasting time on content that doesn't get you clients?

Content marketing strategy for B2B business owners & consultants

Have you spent a bunch of time writing blogs, LinkedIn posts, or website copy — and you're not sure any of it actually works?

Or you feel you should be creating content, but you don't know what to create, or what to do with it, to actually see results?

One thing you definitely don't want is to waste precious time and effort, with nothing to show for it.

I understand that frustration. I’m a business owner too.

That's where strategy comes in. I'll tell you how to create content and copy that gets you more customers — so every piece you create (with AI's help, if you want it) earns its keep. No more guessing, no more wasted effort. You can write with AI's speed, but never AI's voice. (Data shows generic AI slop erodes trust.)

Here's the plan

I take a look at your content (website, social media, etc.) and we have an hour-long one-on-one Zoom call, so I can understand what’s going on behind the scenes.

I diagnose where your content marketing is going wrong and give you a custom report that tells you exactly what to do (and why!) in order of priority.

We have a 30-minute follow-up call to go over the report, so you can ask any questions and you have full clarity on where to get started.

Why it works

Good content and copy does three things: attracts the right people to your site, converts more of them into inquiries, and turns happy clients into raving fans who refer others.

It's not magic — but it does require a plan, built around your business, your voice, your goals. And making sure the plan fits into your life makes content marketing much more manageable, so you'll stick with it.

I’ll help you identify useful AI workflows, avoid generic output, turn customer insight into better prompts and systems, and decide when not to use AI. I’m no AI tech evangelist, but I’ve learned a bunch of things that can likely help you.

Whatever work your B2B business or consultancy does, the right content strategy can help you know exactly what to create (no more faffing around, feeling at sea) and make more money. And I think we agree that money is nice 😉