Freelance content strategist & writer, Zena Ryder
Get more customers, with less ad spend
Content marketing and copywriting strategies for owner-led businesses
Attract better-fit customers & improve conversions with marketing strategies that use AI thoughtfully.
Attract a steady stream of the right people to your website with content that answers your customers’ questions. Without you having to pay Meta or Google quite so much. People will trust your expertise, appreciate your value, and feel like your brand gets them 🧡
Increase inquiries from people ready to buy, book, visit, or start a real conversation with copy that resonates with customers at their stage of the buying journey.
Turn your happy customers into raving fans who come back or refer others again and again with the power of storytelling.
That is what good copy and content marketing can do. So your business can make even more money. (And you can maybe take a bit more time off.)
To come up with a content and copywriting strategy, we combine:
Your business goals
Your understanding of what makes your customers tick
Your knowledge of your products or services
Your brand voice and values
My knowledge of marketing and customer conversion principles
My writing and storytelling skills and judgment
My experience with AI
(If you're already clear on things like your brand voice, that's great. But, if not, don't worry. I'll help you with that first.)
With the plan in hand, we'll know exactly what content and copy to create. So we can get more customers coming to you with less hustle and lower ad spend.
Your content and copy will work around the clock without pay-per-click, and AI will lighten your load, helping you avoid burnout.
AI is a great help, if you know how to use it without ditching the human judgment, unique viewpoint, and distinctive voice that make marketing assets work. (Data confirms that generic AI slop reduces customers’ trust in brands that publish it.)
Whether you sell custom homes or custom bouquets, cybersecurity services or veterinary services, the right content marketing strategy together with persuasive copywriting can help your business make more money. And I think we agree that money is nice 😉
Get in touch and let's see if we're a good fit.