You’re convinced of the benefits of content marketing and you’re thinking of hiring a content writer for your business. If you can find a great writer who’s also an expert in your field, that’s perfect. But what should you do if you can’t find someone who’s both a great writer and an expert in your field?
Read MoreI’m sure there are also good reasons for your content writer to be an engineer or a gardener. But here are 5 reasons your content writer should be a philosopher. :)
Read MoreIf you want to improve your writing skills so you can write web copy, ads, or any other words for your business, here are seven books I recommend.
Read MoreWe can find many statistics about blogging (and other forms of content marketing) on the internet. But if we take them at face value we can be led astray — and end up wasting time and money. It’s important to keep our skeptical marketer hats on!
Read MoreYour business needs both copy and content. The copy needs to be excellent if it’s to help sell your products or services. The content needs to be excellent if it’s to help your business get found and to provide value to customers.
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