I’m sure there are also good reasons for your content writer to be an engineer or a gardener. But here are 5 reasons your content writer should be a philosopher. :)
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If you want to improve your writing skills so you can write web copy, ads, or any other words for your business, here are seven books I recommend.
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We can find many statistics about blogging (and other forms of content marketing) on the internet. But if we take them at face value we can be led astray — and end up wasting time and money. It’s important to keep our skeptical marketer hats on!
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What the heck is inbound marketing? And how effective is it for generating leads?
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Your business needs both copy and content. The copy needs to be excellent if it’s to help sell your products or services. The content needs to be excellent if it’s to help your business get found and to provide value to customers.
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What are the business benefits of blogging? Why bother going to all that effort? In this post I explain how blogging can be beneficial for businesses.
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You’re running a business and you’re excellent at what you do. But now you need to do this thing called content marketing as well. Groan. What even is that?!
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