Vesna Hozjan, owner of Ever Present Giving, shares how she uses storytelling to differentiate her business and her products in an online marketplace.
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You’re convinced of the benefits of content marketing and you’re thinking of hiring a content writer for your business. If you can find a great writer who’s also an expert in your field, that’s perfect. But what should you do if you can’t find someone who’s both a great writer and an expert in your field?
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Entrepreneur, content marketing expert, and Mastermind leader, Valerie McTavish, shares the 6 fundamental elements of great content. If your content lacks any of these, it will likely fall flat. So avoid wasting your time and effort by making sure the content you create — blog posts, videos, podcasts, etc — has each and every one of these ingredients.
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I’m sure there are also good reasons for your content writer to be an engineer or a gardener. But here are 5 reasons your content writer should be a philosopher. :)
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We can find many statistics about blogging (and other forms of content marketing) on the internet. But if we take them at face value we can be led astray — and end up wasting time and money. It’s important to keep our skeptical marketer hats on!
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What the heck is inbound marketing? And how effective is it for generating leads?
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Your business needs both copy and content. The copy needs to be excellent if it’s to help sell your products or services. The content needs to be excellent if it’s to help your business get found and to provide value to customers.
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What are the business benefits of blogging? Why bother going to all that effort? In this post I explain how blogging can be beneficial for businesses.
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You’re running a business and you’re excellent at what you do. But now you need to do this thing called content marketing as well. Groan. What even is that?!
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