A useful content marketing strategy starts with diagnosis. We need to understand why your content isn’t getting the results you want.

That’s what my content marketing assessment is designed to uncover for B2B business owners and consultants. I look beyond a traditional content audit to identify the underlying issues affecting your results, then create a custom content strategy based on your business, audience, capacity, and goals.

The aim is to help you produce more effective content, use AI to save time without losing your voice, and focus your effort where it’s most likely to generate inbound leads.

My new service is content marketing strategy for business owners and consultants in the construction industry. I’m doing what’s called “dogfooding” — using my own service. I often recommend blogging for business growth, so I’m running an experiment to show how blogging can increase the traffic to my website.

Do you know what makes your brand special? Until you do, AI can’t help you. It can create content fast, but to get business results, your content needs to show why customers should choose your business rather than your competitor.

Because AI’s producing so much content so quickly, it’s also rapidly creating new clichés. A so-called AI ‘tell’ isn’t bad because it shows someone used AI; it’s bad because it’s a cliché. And cliché-ridden writing is bad writing.