Do you know what makes your brand special? Until you do, AI can’t help you. It can create content fast, but to get business results, your content needs to show why customers should choose your business rather than your competitor.

Because AI’s producing so much content so quickly, it’s also rapidly creating new clichés. A so-called AI ‘tell’ isn’t bad because it shows someone used AI; it’s bad because it’s a cliché. And cliché-ridden writing is bad writing.