https://zenafreelancewriter.com/home-pursuit daily 1.0 2026-04-03 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/8a41ed70-7696-4c1d-a8d8-ffe5b29c5466/website+banner+march+2026.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1582774952335-CSB7ADELNU69CXYAN6EA/Zena+Ryder+freelance+writer.png Home Freelance writer, Zena Ryder https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1583193025895-9GX05MLLP5FWSPPLWE76/Zena%2C+Freelance+Writer+logo-min.png Home https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603653538821-3JPW4NJE9EFXQGSB3B9Y/John+McMullen+LinkedIn+recommendation.png Home https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/9af3ff71-9ff1-4ced-b820-eb2db5b58176/Doc+Harper+Marketer+at+Builders+FirstSource.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1588426945925-WHK68XR3HN906BT2WRDS/Apex+robotics+case+study+recommendation.png Home https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/c5b1dc60-98bd-4b87-b85f-11e53c013fec/Charlie+Wardell+recommendation Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/90518b0c-f209-4c19-9f2f-93bdcc08bc36/website+banner+march+2026+%282%29.png Home - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://zenafreelancewriter.com/about-us daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/f05d0a45-b00b-4c76-a119-4e18dd514728/Ryder_10.jpg About - Make it stand out Me with my lovely family. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1598671774057-0N0940UZ7DLXTJKDUXGU/Apex+review.png About https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/2acbc601-e39f-4c65-9ffa-819ab16a6b96/Scott+Hutchinson+recommendation.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/d857b694-0f78-48aa-8d8e-56008fed368d/Andy+Berube%27s+recommendation.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://zenafreelancewriter.com/white-paper-marketing-for-construction daily 0.75 2020-11-21 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605911273422-P7CRDCKNRKOVT8V9JMBR/construction+site.jpg White Paper Marketing for Construction Companies https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530057364208-GUU8K8USUIGJMU5WYZRG/white-paper-compressor.jpg White Paper Marketing for Construction Companies - In this article, you will will learn what a white paper is and exactly how to use it to generate high quality leads for your construction business. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605824088276-QFK6CTNS15ALJSE3D0I4/construction+site.jpg White Paper Marketing for Construction Companies - White papers can be produced for any area of expertise. Photo by Mark Potterton on Unsplash https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530063476145-A8W7VS10PMDADHUV4PO9/dog-compressor.jpg White Paper Marketing for Construction Companies - If someone wants your white paper, you have their attention, and you know they are interested in your area of expertise. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530063804782-3CG1JOGGDN2EI3A5C2EK/code-compressor.jpg White Paper Marketing for Construction Companies - White papers have traditionally been used by businesses in the tech sector to explain complex products to other businesses. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605903632016-MBO548KLP0O7ZNWFKCRQ/black+sheep.jpg White Paper Marketing for Construction Companies - Explain the benefits of the generic type of solution before explaining what’s special and different about your specific solution. Photo by Lisa Kohnen on Unsplash https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530067970885-SFXYAZ1N3773UIQF7G4Y/mints-compressor.jpg White Paper Marketing for Construction Companies - You know the free mint is part of an overall marketing strategy. But it doesn't feel like marketing. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530069108566-TVJ81MLLLT98XXF4C5QY/greed-compressor.jpg White Paper Marketing for Construction Companies - Pushing sales too hard in a white paper is a turn off to the reader. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530133174121-T3KRMAVOTN0T4UNNWVO3/book-compressor.jpg White Paper Marketing for Construction Companies - The person who writes your white paper needs to be able to do research. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530154846967-2QJAAYJY60CI5ZQUO8C5/tools-compressor.jpg White Paper Marketing for Construction Companies - A white paper is a tool that needs to be used in a specific way in order to generate leads. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530155188605-AO105KZNC5FJ3IH5YN7N/bees-compressor.jpg White Paper Marketing for Construction Companies - Before your white paper is published, create a bit of a buzz about it. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530155617439-YX2226D89Y32BV7421B9/traffic-compressor.jpg White Paper Marketing for Construction Companies - Once your white paper is published, use social media posts to drive traffic to your website. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530156224538-ZQSBK603ZM68SS98120V/drain-compressor.jpg White Paper Marketing for Construction Companies - You need to plan how to get the most out of your white paper, so you're not pouring money down the drain. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530156616234-RSP9AC0WREYTSYUVMCR7/lavender-compressor.jpg White Paper Marketing for Construction Companies - Readers will likely skim your white paper, before reading it more carefully. Make sure it's visually appealing. Flowers are nice, but try to have some relevant images. :) https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531023981694-08LWAMUE5XIECKQRGQ37/reading-on-bench-compressor.jpg White Paper Marketing for Construction Companies - Present your knowledge in a way that is accessible to non-experts, if your target audience are non-experts. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531191678656-UW5KXOOLWG3ROY3V39ZN/toboggan+team.jpg White Paper Marketing for Construction Companies - Make sure key members of your team are on board before you start your in-depth research. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531196576192-T71E3ZF8DY7KOQ0DAFJT/spices-compressor.jpg White Paper Marketing for Construction Companies - Consider including quotes from interviews in your white paper to add authority and flavour. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531658299392-S2U4WY5ZSSD2VYNT3SOH/house-on-rock-compressor.jpg White Paper Marketing for Construction Companies - This is an eye-catching image only barely related to construction. :) Pxhere and Unsplash are great sources for free, non-copyrighted images. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1532040271336-QRUAPUCFZGPO338XLC8C/man_screen-compressor.jpg White Paper Marketing for Construction Companies - Have test readers check for grammatical errors and typos — and also for logical flow and ease of reading. https://zenafreelancewriter.com/samples daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/37b4f8a9-b372-46e3-acdf-e97f0909a455/th-1336674809.jpg Portfolio - Offsite Builder portfolio I’ve written a lot of articles for Offsite Builder magazine and website, starting in 2022. You can see a list of them here. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/cad721f6-645a-4f7d-aa35-8bdc03f48cbb/2-print-25-51-Rankin-Ave-5346-2048x1365.jpg Portfolio - Standardizing Modular Designs Across Plants I’ve written many articles about offsite construction for Offsite Builder magazine and website. (Search for my name to find them.) This one is about standardized designs being used by multiple factories. Click the photo to go to the website, or the title above to view a pdf of the article. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/d96ba986-c58e-4677-99a6-b2c3143eeb40/pexels-cmoon-12558848.jpg Portfolio - Evaluating the Housing Market For Builders FirstSource, I wrote a few articles based on webinars they put on with Zonda, about the US housing market. Click on the photo for a link to the website, or on the title above to see a pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/5a423e28-a9b7-4926-8322-f20184d007d2/design.png Portfolio - Four Companies, Four Challenges, Four Automation Solutions For Vention, I wrote an article that was essentially four case studies rolled into one. Click on the title above to see the article online, or on the image to download the pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/74415944-7b71-4408-9988-ab9aba9d314f/Screen+Shot+2022-05-10+at+3.43.36+PM.png Portfolio - Inspiration for Everyone An Engineering-News Record Special Advertising Section I wrote. It previews the Groundbreaking Women in Construction Conference. Click on the title above or the image to download the pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631654329042-8D43CIH1T8235RZBO0T7/metal+building.jpg Portfolio - Advantages of Metal Building Systems For Clark Builders, I wrote an article about metal building systems. Click on the image to download the pdf, or on the title above to see the article online. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631653771367-TOV1EC0WTN9CEYJ2VVSP/Stack+Modular+Shrink+Wrap+Module.png Portfolio - 5 Lesser Known Financial Reasons to Choose Modular A white paper I wrote for Stack Modular and Bird Construction. Click on the image or the title above to download the pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631652976018-ZWV6XAUH8TTOW0RNB77W/Autonomous+Mobile+Robots.png Portfolio - Four Reasons to Consider Robotics in Your Logistics Operations An article I wrote about using Autonomous Mobile Robots to improve company logistics. Click on the image or title above to download the pdf. (The company didn’t use the footnotes I included. Contact me if you’d like the references.) https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631652542274-17MM9L2QWBM5MQMNEDR8/Cobots+in+food+industry.png Portfolio - Food and Beverage Industry: 3 Reasons to Invest in Robotics and Automation An article I wrote about using collaborative robots in the food and beverage industry. (The company edited it slightly, and didn’t include the footnotes. Contact me if you’d like the references!) Click on the image or title to download the pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603641937283-55IV8I1OM04C9174N6TD/Boston+Dynamics+Spot+the+robot+at+Pomerleau+Construction+site+.jpg Portfolio - How construction companies can save money, boost revenue with robots and AI An article I wrote for the website, The Robot Report, about various robots that are helping out on construction sites. Click on the image to go to the website to view the article, or click on the title above to view the pdf. (Photo credit @Pomerleau.) https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1606858102582-9ICKPNIJPRG9I9V4C3FC/Lendlease+Wellness+Bathroom+Pod.jpg Portfolio - Lendlease and B&T Manufacturing create new modular bathroom pods My article about how a team from two companies developed and manufactured fully-functional bathroom pods to improve the wellbeing of construction workers on high-rise building sites. Click on the image to go to the PBC Today website, or click on the title above to view the pdf. (Photo credit @Lendlease. The background is real, by the way, not Photoshopped!) https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1601568588219-ZC5DZ2CMO29BVJT7M5KG/TyBot+robot.jpg Portfolio - Rebar-Tying Robot Accelerates Projects and Boosts Profits A case study I wrote for the company, Advanced Construction Robotics, about how their TyBot robot helps one of their bridge contractor clients. Clicking on the title above or the image will take you to a downloadable pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1597443088545-U6PHF1PV8SM4CUSNY5ZQ/Modules+for+a+hospital.png Portfolio - Modular Hospitals Web copy I wrote for BMarko Structures, explaining what modular hospitals are, and listing the benefits. Click on the image to view the website, or on the title above to view the pdf. (The pdf is annotated with red arrows to show the part of the copy I wrote.) https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1591379040776-S487PYTIAWFBR014O2OP/Modular+home.jpg Portfolio - How to Thrive in a Family Business An article I wrote for the Modular Home Builders Association about two residential modular construction family businesses. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1597444180087-8XIIR1AE52JG55SRSC5X/Shipping%2Bcontainer%2Bshop-min.jpg Portfolio - Shipping Container Stores An article about pop-shop shops constructed from shipping containers, which I wrote for BMarko Structures. (Photo by Toa Heftiba on Unsplash) https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1588705461364-AMM8JNNSBR6OMR4K4GCV/testimonial-1.jpg Portfolio - What’s new in modular construction? A post I wrote for a popular modular construction industry blog, ModCoach News. Click the title above to read the post. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1588650827894-OGXLSNVPK7F2SD9PZHFR/Women+in+Modular+Construction+magazine+cover.png Portfolio - Women in Modular Construction I interviewed over a dozen women and wrote this article for the Modular Building Institute’s magazine. Click the title above to view the pdf or click on the image to read the article on MBI’s website. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1588287819890-5C3KZYIKGC7UEAJ6WCOH/Noms+logo.png Portfolio - How Noms Bake Shop solved their staff shortage problem with robotic cookie decorating A case study for robotics company, Apex Motion Control. Click the title above to read the case study. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1582241758722-OEY62OMK08KKU3CO2CII/OHS+Magazine+cover+Jan%3AFeb+2020.png Portfolio - Fatigue Amplifies Risks of Workplace Hazards — OHS Canada magazine This article for a national occupational health and safety magazine involved extensive research and multiple interviews. Click the title above to view the pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1581826139693-KGSXTEIQ0H07JC84FU9B/modular-construction-factory.jpg Portfolio - Modular Commercial Buildings: Greener and Faster — Modular Building Institute A blog post I wrote for a major US-based trade organization serving the commercial modular construction industry. Click the title above to read the post. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1579892961978-9Z132YTPTN3LJ8RM3FT4/modular-v-prefab_900x600-min.jpg Portfolio - Modular vs. Prefab: What’s the Difference? — Modular Building Institute A blog post I wrote for a major US-based trade organization serving the commercial modular construction industry. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1571494231748-UFD8XI34LHG9ZWA3GAJ8/tru-05-1000x677-compressor.jpg Portfolio - Website copy for D & T Developments I wrote or edited most of the web copy for this development and construction company. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/700ab44f-4a7b-47ef-b2eb-a4e918583234/Street_view_of_The_Brangelina_House%27s_completed_roofing_and_masonry_stages_of_the_new_home_construction.jpg Portfolio - Blog posts for ProHome I wrote a series of blog posts for ProHome Warranty Management Services. This is the first one, explaining the benefits of warranty management services for builders. Click on the image for a link to the website. Click on the title above to view a pdf. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1539702675256-I8VPU2GT5XEBGSKGJO0H/Jerod+at+work.jpg Portfolio - Working on a Dream A profile of Athabasca University learner, Jerod Dobson. Read about how a broken arm led to his career as a nurse. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1551746186922-HUHVO3LVFR6I7XRWI9Y1/supercluster+logo.jpg Portfolio - BC’s Digital Technology Supercluster revving up on healthcare projects — Canadian Healthcare Technology magazine My article about some of the Supercluster’s exciting healthcare projects. https://zenafreelancewriter.com/what-is-content-marketing daily 0.75 2020-09-19 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600523564950-66MTRIXH2VQL6N1911AL/tomatoes.jpg What is content marketing? And what are the business benefit? Your customers may not know what their problem is. Image by Axel Mellin on Pixabay https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600523756724-29CNJB2XLXTXEX6PK6EC/scam+sign+compressor.jpg What is content marketing? And what are the business benefit? Build trust with your customers so they know they won’t be ripped off. Image by Gerd Altmann on Pixabay https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600524042270-A3X62R33Z8F5N27V7CYC/greed-compressor.jpg What is content marketing? And what are the business benefit? Trying to sell too quickly is not a good look. Image by Alexas_Fotos on Pixabay. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600524229944-8LV3MIST096ZNWGDH032/making+video+compressor.jpg What is content marketing? And what are the business benefit? You will need some equipment to make videos. But don’t let the idea of perfection stop you from getting started. People can recognize quality information even if the execution isn’t glossy. Image by Vanilla Bear Films on Unsplash. https://zenafreelancewriter.com/content-marketing-for-modular-construction-companies daily 0.75 2020-09-19 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600529256270-A1ACI6LE2NI2HKJ4CAMD/buyer-persona-book Content marketing for modular construction companies https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600530227370-M84SLYYL9YXH193J2C6G/Content-marketing-funnel.png Content marketing for modular construction companies https://zenafreelancewriter.com/essentials-for-great-content daily 0.75 2026-03-07 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600531883397-7XZZM8AR6K5XNCFXVPD8/content+marketing+expert+valerie+atacama+desert+%282%29.jpg Want great content? Here are 6 essentials Entrepreneur and content marketing expert, Valerie McTavish https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600531991455-R2BJEQUTXLUOL4B1L1DY/Valerie+skiing.jpg Want great content? Here are 6 essentials Valerie, totally in control. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532083575-WHV1EAH6ZM6XEAZMXM4D/valerie+hosting+mother%27s+day+%282%29.png Want great content? Here are 6 essentials Valerie in her TV days https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532312300-J0FLRG77H70ZON321W3C/hiking+pucon+volcano+%282%29.jpg Want great content? Here are 6 essentials Valerie and Tim hiking Pucon volcano in Chile. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532655720-G3AT2W2UCA0R85BSSGJZ/valerie+sandboarding+chile.jpg Want great content? Here are 6 essentials Valerie sandboarding in Chile. https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532796157-A6V7J7U2IKBHGI30FHYF/valerie+video+workshop.jpg Want great content? Here are 6 essentials https://zenafreelancewriter.com/what-are-psychographics daily 0.75 2020-09-19 https://zenafreelancewriter.com/hire-freelance-content-writer daily 0.75 2020-09-23 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600831208229-4CZ924J84G3LGFCUQH54/writer+with+laptop+and+notebook-min.jpg How to hire a freelance content writer without getting burned - Thinking about hiring a freelance writer, but worried about getting ripped off? Read on to learn how to protect yourself https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600832284066-NB9YI15ODZ0E3C37DXKI/a+small+marketing+budget.jpg How to hire a freelance content writer without getting burned https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600832835098-TALZ4423N004OFEVOF2T/freelance+writer+with+laptop-compressor.jpg How to hire a freelance content writer without getting burned https://zenafreelancewriter.com/construction-marketing daily 0.75 2020-11-21 https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603151018452-NLVIUZZJ3DNH0NA6IX0N/construction+cranes.jpg Construction Marketing: How to Use Content to Grow Your Business Photo by SevenStorm JUHASZIMRUS from Pexels https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603152383431-2V4WB1JC9CTRPWL4LXFE/Content+marketing+at+each+stage+of+the+buying+funnel.png Construction Marketing: How to Use Content to Grow Your Business Image by Powered By Search https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603153425197-M4ECJUX4MKKBXN3SMU99/People+also+ask+%28benefits+of+modular+construction%29.png Construction Marketing: How to Use Content to Grow Your Business https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603153664161-0ZRNMUW65YYNJ1PO2DKP/construction+marketing+vs+marketing+for+construction.png Construction Marketing: How to Use Content to Grow Your Business https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603154211842-BEVX1H6K1XMRM7D1PEXG/modular+homes+vs+prefab+homes.png Construction Marketing: How to Use Content to Grow Your Business https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603164970373-73ZSVV7VLCBX4791V03J/CarbonCure+graphic+content+marketing.png Construction Marketing: How to Use Content to Grow Your Business https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1603396369274-FERISLFTE2W7I2FKYY9M/Ubersuggest+Impresa+Modular+content+marketing+attracts+web+traffic.png Construction Marketing: How to Use Content to Grow Your Business