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  <url>
    <loc>https://zenafreelancewriter.com/about-us</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-12</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/2acbc601-e39f-4c65-9ffa-819ab16a6b96/Construction+software+recommendation.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1598671774057-0N0940UZ7DLXTJKDUXGU/Apex+Motion+Control+testimonial.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/f05d0a45-b00b-4c76-a119-4e18dd514728/Ryder_10.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Me with my lovely family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/d857b694-0f78-48aa-8d8e-56008fed368d/BECC+Modular+recommendation.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1598671774057-0N0940UZ7DLXTJKDUXGU/Apex+Motion+Control+testimonial.png</image:loc>
      <image:title>About</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/d857b694-0f78-48aa-8d8e-56008fed368d/BECC+Modular+recommendation.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/f05d0a45-b00b-4c76-a119-4e18dd514728/Ryder_10.jpg</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Me with my lovely family.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/2acbc601-e39f-4c65-9ffa-819ab16a6b96/Construction+software+recommendation.png</image:loc>
      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://zenafreelancewriter.com/white-paper-marketing-for-construction</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605911273422-P7CRDCKNRKOVT8V9JMBR/construction+site.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530057364208-GUU8K8USUIGJMU5WYZRG/white-paper-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - In this article, you will will learn what a white paper is and exactly how to use it to generate high quality leads for your construction business.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605824088276-QFK6CTNS15ALJSE3D0I4/construction+site.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - White papers can be produced for any area of expertise.</image:title>
      <image:caption>Photo by Mark Potterton on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530063476145-A8W7VS10PMDADHUV4PO9/dog-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - If someone wants your white paper, you have their attention, and you know they are interested in your area of expertise.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530063804782-3CG1JOGGDN2EI3A5C2EK/code-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - White papers have traditionally been used by businesses in the tech sector to explain complex products to other businesses.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605903632016-MBO548KLP0O7ZNWFKCRQ/black+sheep.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Explain the benefits of the generic type of solution before explaining what’s special and different about your specific solution.</image:title>
      <image:caption>Photo by Lisa Kohnen on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530067970885-SFXYAZ1N3773UIQF7G4Y/mints-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - You know the free mint is part of an overall marketing strategy. But it doesn't feel like marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530069108566-TVJ81MLLLT98XXF4C5QY/greed-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Pushing sales too hard in a white paper is a turn off to the reader.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530133174121-T3KRMAVOTN0T4UNNWVO3/book-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - The person who writes your white paper needs to be able to do research.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530154846967-2QJAAYJY60CI5ZQUO8C5/tools-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - A white paper is a tool that needs to be used in a specific way in order to generate leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530155188605-AO105KZNC5FJ3IH5YN7N/bees-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Before your white paper is published, create a bit of a buzz about it.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530155617439-YX2226D89Y32BV7421B9/traffic-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Once your white paper is published, use social media posts to drive traffic to your website.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530156224538-ZQSBK603ZM68SS98120V/drain-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - You need to plan how to get the most out of your white paper, so you're not pouring money down the drain.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530156616234-RSP9AC0WREYTSYUVMCR7/lavender-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Readers will likely skim your white paper, before reading it more carefully. Make sure it's visually appealing. Flowers are nice, but try to have some relevant images. :)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531023981694-08LWAMUE5XIECKQRGQ37/reading-on-bench-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Present your knowledge in a way that is accessible to non-experts, if your target audience are non-experts.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531191678656-UW5KXOOLWG3ROY3V39ZN/toboggan+team.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Make sure key members of your team are on board before you start your in-depth research.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531196576192-T71E3ZF8DY7KOQ0DAFJT/spices-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Consider including quotes from interviews in your white paper to add authority and flavour.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531658299392-S2U4WY5ZSSD2VYNT3SOH/house-on-rock-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - This is an eye-catching image only barely related to construction. :) Pxhere and Unsplash are great sources for free, non-copyrighted images.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1532040271336-QRUAPUCFZGPO338XLC8C/man_screen-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Have test readers check for grammatical errors and typos — and also for logical flow and ease of reading.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605911273422-P7CRDCKNRKOVT8V9JMBR/construction+site.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530057364208-GUU8K8USUIGJMU5WYZRG/white-paper-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - In this article, you will will learn what a white paper is and exactly how to use it to generate high quality leads for your construction business.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605824088276-QFK6CTNS15ALJSE3D0I4/construction+site.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - White papers can be produced for any area of expertise.</image:title>
      <image:caption>Photo by Mark Potterton on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530063476145-A8W7VS10PMDADHUV4PO9/dog-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - If someone wants your white paper, you have their attention, and you know they are interested in your area of expertise.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530063804782-3CG1JOGGDN2EI3A5C2EK/code-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - White papers have traditionally been used by businesses in the tech sector to explain complex products to other businesses.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1605903632016-MBO548KLP0O7ZNWFKCRQ/black+sheep.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Explain the benefits of the generic type of solution before explaining what’s special and different about your specific solution.</image:title>
      <image:caption>Photo by Lisa Kohnen on Unsplash</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530067970885-SFXYAZ1N3773UIQF7G4Y/mints-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - You know the free mint is part of an overall marketing strategy. But it doesn't feel like marketing.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530069108566-TVJ81MLLLT98XXF4C5QY/greed-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Pushing sales too hard in a white paper is a turn off to the reader.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530133174121-T3KRMAVOTN0T4UNNWVO3/book-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - The person who writes your white paper needs to be able to do research.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530154846967-2QJAAYJY60CI5ZQUO8C5/tools-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - A white paper is a tool that needs to be used in a specific way in order to generate leads.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530155188605-AO105KZNC5FJ3IH5YN7N/bees-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Before your white paper is published, create a bit of a buzz about it.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530155617439-YX2226D89Y32BV7421B9/traffic-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Once your white paper is published, use social media posts to drive traffic to your website.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530156224538-ZQSBK603ZM68SS98120V/drain-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - You need to plan how to get the most out of your white paper, so you're not pouring money down the drain.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1530156616234-RSP9AC0WREYTSYUVMCR7/lavender-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Readers will likely skim your white paper, before reading it more carefully. Make sure it's visually appealing. Flowers are nice, but try to have some relevant images. :)</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531023981694-08LWAMUE5XIECKQRGQ37/reading-on-bench-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Present your knowledge in a way that is accessible to non-experts, if your target audience are non-experts.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531191678656-UW5KXOOLWG3ROY3V39ZN/toboggan+team.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Make sure key members of your team are on board before you start your in-depth research.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531196576192-T71E3ZF8DY7KOQ0DAFJT/spices-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Consider including quotes from interviews in your white paper to add authority and flavour.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1531658299392-S2U4WY5ZSSD2VYNT3SOH/house-on-rock-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - This is an eye-catching image only barely related to construction. :) Pxhere and Unsplash are great sources for free, non-copyrighted images.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1532040271336-QRUAPUCFZGPO338XLC8C/man_screen-compressor.jpg</image:loc>
      <image:title>White Paper Marketing for Construction Companies - Have test readers check for grammatical errors and typos — and also for logical flow and ease of reading.</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://zenafreelancewriter.com/samples</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-05-12</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/d96ba986-c58e-4677-99a6-b2c3143eeb40/pexels-cmoon-12558848.jpg</image:loc>
      <image:title>Portfolio - Evaluating the Housing Market</image:title>
      <image:caption>For Builders FirstSource, I wrote a few articles based on webinars they put on with Zonda, about the US housing market. Click on the photo for a link to the website, or on the title above to see a pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/5a423e28-a9b7-4926-8322-f20184d007d2/design.png</image:loc>
      <image:title>Portfolio - Four Companies, Four Challenges, Four Automation Solutions</image:title>
      <image:caption>For Vention, I wrote an article that was essentially four case studies rolled into one. Click on the title above to see the article online, or on the image to download the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/74415944-7b71-4408-9988-ab9aba9d314f/Screen+Shot+2022-05-10+at+3.43.36+PM.png</image:loc>
      <image:title>Portfolio - Inspiration for Everyone</image:title>
      <image:caption>An Engineering-News Record Special Advertising Section I wrote. It previews the Groundbreaking Women in Construction Conference. Click on the title above or the image to download the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631653771367-TOV1EC0WTN9CEYJ2VVSP/Stack+Modular+Shrink+Wrap+Module.png</image:loc>
      <image:title>Portfolio - 5 Lesser Known Financial Reasons to Choose Modular</image:title>
      <image:caption>A white paper I wrote for Stack Modular and Bird Construction. Click on the image or the title above to download the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631652542274-17MM9L2QWBM5MQMNEDR8/Cobots+in+food+industry.png</image:loc>
      <image:title>Portfolio - Food and Beverage Industry: 3 Reasons to Invest in Robotics and Automation</image:title>
      <image:caption>An article I wrote about using collaborative robots in the food and beverage industry. (The company edited it slightly, and didn’t include the footnotes. Contact me if you’d like the references!) Click on the image or title to download the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1597444180087-8XIIR1AE52JG55SRSC5X/Shipping%2Bcontainer%2Bshop-min.jpg</image:loc>
      <image:title>Portfolio - Shipping Container Stores</image:title>
      <image:caption>An article about pop-shop shops constructed from shipping containers, which I wrote for BMarko Structures. (Photo by Toa Heftiba on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1588287819890-5C3KZYIKGC7UEAJ6WCOH/Noms+logo.png</image:loc>
      <image:title>Portfolio - How Noms Bake Shop solved their staff shortage problem with robotic cookie decorating</image:title>
      <image:caption>A case study for robotics company, Apex Motion Control. Click the title above to read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1582241758722-OEY62OMK08KKU3CO2CII/OHS+Magazine+cover+Jan%3AFeb+2020.png</image:loc>
      <image:title>Portfolio - Fatigue Amplifies Risks of Workplace Hazards — OHS Canada magazine</image:title>
      <image:caption>This article for a national occupational health and safety magazine involved extensive research and multiple interviews. Click the title above to view the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/700ab44f-4a7b-47ef-b2eb-a4e918583234/Street_view_of_The_Brangelina_House%27s_completed_roofing_and_masonry_stages_of_the_new_home_construction.jpg</image:loc>
      <image:title>Portfolio - Blog posts for ProHome</image:title>
      <image:caption>I wrote a series of blog posts for ProHome Warranty Management Services. This is the first one, explaining the benefits of warranty management services for builders. Click on the image for a link to the website. Click on the title above to view a pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1539702675256-I8VPU2GT5XEBGSKGJO0H/Jerod+at+work.jpg</image:loc>
      <image:title>Portfolio - Working on a Dream</image:title>
      <image:caption>A profile of Athabasca University learner, Jerod Dobson. Read about how a broken arm led to his career as a nurse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1551746186922-HUHVO3LVFR6I7XRWI9Y1/supercluster+logo.jpg</image:loc>
      <image:title>Portfolio - BC’s Digital Technology Supercluster revving up on healthcare projects — Canadian Healthcare Technology magazine</image:title>
      <image:caption>My article about some of the Supercluster’s exciting healthcare projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1597444180087-8XIIR1AE52JG55SRSC5X/Shipping%2Bcontainer%2Bshop-min.jpg</image:loc>
      <image:title>Portfolio - Web copy:  Shipping Container Stores</image:title>
      <image:caption>Web copy about pop-up shops constructed from shipping containers, which I wrote for BMarko Structures. (Photo by Toa Heftiba on Unsplash)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1588287819890-5C3KZYIKGC7UEAJ6WCOH/Noms+logo.png</image:loc>
      <image:title>Portfolio - Customer story: Noms Bake Shop</image:title>
      <image:caption>A customer story for robotics company, Apex Motion Control, about how their client solved their staff shortage problem with robotic cookie decorating Click the title above to read the case study.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/700ab44f-4a7b-47ef-b2eb-a4e918583234/Street_view_of_The_Brangelina_House%27s_completed_roofing_and_masonry_stages_of_the_new_home_construction.jpg</image:loc>
      <image:title>Portfolio - Blog posts: ProHome</image:title>
      <image:caption>I wrote a series of blog posts for ProHome Warranty Management Services. This is the first one, explaining the benefits of warranty management services for builders. Click on the image for a link to the website. Click on the title above to view a pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1539702675256-I8VPU2GT5XEBGSKGJO0H/Jerod+at+work.jpg</image:loc>
      <image:title>Portfolio - Profile: Working on a Dream</image:title>
      <image:caption>A profile of Athabasca University learner, Jerod Dobson. Read about how a broken arm led to his career as a nurse.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/5a423e28-a9b7-4926-8322-f20184d007d2/design.png</image:loc>
      <image:title>Portfolio - Customer story: Four Automation Solutions</image:title>
      <image:caption>For Vention, I wrote an article that was essentially four customer stories. Click on the title above to see the article online, or on the image to download the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1582241758722-OEY62OMK08KKU3CO2CII/OHS+Magazine+cover+Jan%3AFeb+2020.png</image:loc>
      <image:title>Portfolio - Article: Fatigue Amplifies Risks of Workplace Hazards</image:title>
      <image:caption>This article for a national occupational health and safety magazine involved extensive research and multiple interviews. Click the title above to view the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631653771367-TOV1EC0WTN9CEYJ2VVSP/Stack+Modular+Shrink+Wrap+Module.png</image:loc>
      <image:title>Portfolio - White paper: 5 Lesser Known Financial Reasons to Choose Modular</image:title>
      <image:caption>A white paper I wrote for Stack Modular and Bird Construction. Click on the image or the title above to download the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/74415944-7b71-4408-9988-ab9aba9d314f/Screen+Shot+2022-05-10+at+3.43.36+PM.png</image:loc>
      <image:title>Portfolio - Sponsored content: Inspiration for Everyone</image:title>
      <image:caption>An Engineering-News Record Special Advertising Section I wrote. It previews the Groundbreaking Women in Construction Conference. Click on the title above or the image to download the pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/d96ba986-c58e-4677-99a6-b2c3143eeb40/pexels-cmoon-12558848.jpg</image:loc>
      <image:title>Portfolio - Evaluating the Housing Market</image:title>
      <image:caption>For Builders FirstSource, I wrote a few articles based on webinars they put on with Zonda, about the US housing market. Click on the photo for a link to the website, or on the title above to see a pdf.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1551746186922-HUHVO3LVFR6I7XRWI9Y1/supercluster+logo.jpg</image:loc>
      <image:title>Portfolio - BC’s Digital Technology Supercluster revving up on healthcare projects — Canadian Healthcare Technology magazine</image:title>
      <image:caption>My article about some of the Supercluster’s exciting healthcare projects.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1631652542274-17MM9L2QWBM5MQMNEDR8/Cobots+in+food+industry.png</image:loc>
      <image:title>Portfolio - Food and Beverage Industry: 3 Reasons to Invest in Robotics and Automation</image:title>
      <image:caption>A blog post I wrote about using collaborative robots in the food and beverage industry. (The company edited it slightly, and didn’t include the footnotes. Contact me if you’d like the references!) Click on the image or title to download the pdf.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://zenafreelancewriter.com/what-is-content-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600523564950-66MTRIXH2VQL6N1911AL/tomatoes.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>Your customers may not know what their problem is. Image by Axel Mellin on Pixabay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600523756724-29CNJB2XLXTXEX6PK6EC/scam+sign+compressor.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>Build trust with your customers so they know they won’t be ripped off. Image by Gerd Altmann on Pixabay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600524042270-A3X62R33Z8F5N27V7CYC/greed-compressor.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>Trying to sell too quickly is not a good look. Image by Alexas_Fotos on Pixabay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600524229944-8LV3MIST096ZNWGDH032/making+video+compressor.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>You will need some equipment to make videos. But don’t let the idea of perfection stop you from getting started. People can recognize quality information even if the execution isn’t glossy. Image by Vanilla Bear Films on Unsplash.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600523564950-66MTRIXH2VQL6N1911AL/tomatoes.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>Your customers may not know what their problem is. Image by Axel Mellin on Pixabay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600523756724-29CNJB2XLXTXEX6PK6EC/scam+sign+compressor.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>Build trust with your customers so they know they won’t be ripped off. Image by Gerd Altmann on Pixabay</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600524042270-A3X62R33Z8F5N27V7CYC/greed-compressor.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>Trying to sell too quickly is not a good look. Image by Alexas_Fotos on Pixabay.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600524229944-8LV3MIST096ZNWGDH032/making+video+compressor.jpg</image:loc>
      <image:title>What is content marketing? And what are the business benefit?</image:title>
      <image:caption>You will need some equipment to make videos. But don’t let the idea of perfection stop you from getting started. People can recognize quality information even if the execution isn’t glossy. Image by Vanilla Bear Films on Unsplash.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://zenafreelancewriter.com/content-marketing-for-modular-construction-companies</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-19</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600529256270-A1ACI6LE2NI2HKJ4CAMD/buyer-persona-book</image:loc>
      <image:title>Content marketing for modular construction companies</image:title>
    </image:image>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600530227370-M84SLYYL9YXH193J2C6G/Content-marketing-funnel.png</image:loc>
      <image:title>Content marketing for modular construction companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600529256270-A1ACI6LE2NI2HKJ4CAMD/buyer-persona-book</image:loc>
      <image:title>Content marketing for modular construction companies</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600530227370-M84SLYYL9YXH193J2C6G/Content-marketing-funnel.png</image:loc>
      <image:title>Content marketing for modular construction companies</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://zenafreelancewriter.com/essentials-for-great-content</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600531883397-7XZZM8AR6K5XNCFXVPD8/content+marketing+expert+valerie+atacama+desert+%282%29.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Entrepreneur and content marketing expert, Valerie McTavish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600531991455-R2BJEQUTXLUOL4B1L1DY/Valerie+skiing.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie, totally in control.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532083575-WHV1EAH6ZM6XEAZMXM4D/valerie+hosting+mother%27s+day+%282%29.png</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie in her TV days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532312300-J0FLRG77H70ZON321W3C/hiking+pucon+volcano+%282%29.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie and Tim hiking Pucon volcano in Chile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532655720-G3AT2W2UCA0R85BSSGJZ/valerie+sandboarding+chile.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie sandboarding in Chile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532796157-A6V7J7U2IKBHGI30FHYF/valerie+video+workshop.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600531883397-7XZZM8AR6K5XNCFXVPD8/content+marketing+expert+valerie+atacama+desert+%282%29.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Entrepreneur and content marketing expert, Valerie McTavish</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600531991455-R2BJEQUTXLUOL4B1L1DY/Valerie+skiing.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie, totally in control.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532083575-WHV1EAH6ZM6XEAZMXM4D/valerie+hosting+mother%27s+day+%282%29.png</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie in her TV days</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532312300-J0FLRG77H70ZON321W3C/hiking+pucon+volcano+%282%29.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie and Tim hiking Pucon volcano in Chile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532655720-G3AT2W2UCA0R85BSSGJZ/valerie+sandboarding+chile.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
      <image:caption>Valerie sandboarding in Chile.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600532796157-A6V7J7U2IKBHGI30FHYF/valerie+video+workshop.jpg</image:loc>
      <image:title>Want great content? Here are 6 essentials</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://zenafreelancewriter.com/what-are-psychographics</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-19</lastmod>
  </url>
  <url>
    <loc>https://zenafreelancewriter.com/hire-freelance-content-writer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-23</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600831208229-4CZ924J84G3LGFCUQH54/writer+with+laptop+and+notebook-min.jpg</image:loc>
      <image:title>How to hire a freelance content writer without getting burned - Thinking about hiring a freelance writer, but worried about getting ripped off?</image:title>
      <image:caption>Read on to learn how to protect yourself</image:caption>
    </image:image>
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      <image:title>How to hire a freelance content writer without getting burned</image:title>
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      <image:title>How to hire a freelance content writer without getting burned</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600831208229-4CZ924J84G3LGFCUQH54/writer+with+laptop+and+notebook-min.jpg</image:loc>
      <image:title>How to hire a freelance content writer without getting burned - Thinking about hiring a freelance writer, but worried about getting ripped off?</image:title>
      <image:caption>Read on to learn how to protect yourself</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5aaa825d9f87703034feaaac/1600832284066-NB9YI15ODZ0E3C37DXKI/a+small+marketing+budget.jpg</image:loc>
      <image:title>How to hire a freelance content writer without getting burned</image:title>
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      <image:title>How to hire a freelance content writer without getting burned</image:title>
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  </url>
  <url>
    <loc>https://zenafreelancewriter.com/construction-marketing</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-11-21</lastmod>
    <image:image>
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      <image:title>Construction Marketing:  How to Use Content to Grow Your Business</image:title>
      <image:caption>Photo by SevenStorm JUHASZIMRUS from Pexels</image:caption>
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      <image:title>Construction Marketing:  How to Use Content to Grow Your Business</image:title>
      <image:caption>Image by Powered By Search</image:caption>
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      <image:title>Construction Marketing:  How to Use Content to Grow Your Business</image:title>
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      <image:title>Construction Marketing:  How to Use Content to Grow Your Business</image:title>
      <image:caption>Photo by SevenStorm JUHASZIMRUS from Pexels</image:caption>
    </image:image>
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      <image:title>Construction Marketing:  How to Use Content to Grow Your Business</image:title>
      <image:caption>Image by Powered By Search</image:caption>
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